The investment

Founded in Norway, ABEL entered the Swedish market in 2025 to offer its platform combining digital technology with human coaching. The company established its Swedish presence after validating its model through clinical research and successful delivery to more than 80 major companies in Norway. ABEL is already providing services to Swedish municipalities and is extending existing collaborations from Norway into the Swedish market. Early market interest has been strong as the company expands its presence in Sweden.

 

Future growth plans

ABEL aims to build the same strong presence in Sweden as it has established in Norway. The company plans to scale its operations by bringing proven experience and solutions from the Norwegian market to Swedish municipalities and companies. The focus will be on helping more organisations reduce sickness absence, improve employee well-being, and use resources more efficiently.

 

Why Sweden

ABEL chose Sweden for:

  • A natural extension of the Norwegian home market
  • Similar business environment and cultural values
  • Shared challenges around sickness absence
  • Access to more municipalities and private companies
  • Opportunities for long-term strategic partnerships

 

"We ultimately chose Sweden because it is a natural extension of our Norwegian home market. Norway and Sweden are closely connected through strong cross-border cooperation, similar business environments, and cultural values that make it easier to understand customer needs and build trusted relationships."

Simon Laugsand, CEO, ABEL Health

 

Value for Sweden

ABEL's expansion gives Swedish municipalities and companies access to a solution designed to reduce sickness absence and strengthen employee well-being. The investment also contributes to Sweden's growing health-tech ecosystem through new partnerships and collaboration opportunities between municipalities, employers, and digital health providers.

 

Business Sweden's support

Our team of experts has:

  • Helped ABEL navigate the Swedish market
  • Provided guidance on market-entry questions
  • Supported the company with practical information on doing business in Sweden
  • Helped answer questions throughout the establishment process

 

About the company

Founded in 2017, ABEL is a Norwegian health technology company that combines digital software with human coaching to help organisations reduce sickness absence and improve employee well-being. The company serves more than 80 major companies in Norway and has validated its model through clinical research partnerships, including Kristiania University College.