PLMA is Europe’s largest private label fair and is held each year in May in the heart of Europe. By exhibiting, your company has the possibility to showcase your products for international buyers and distributors at one of Europe’s most important food fairs.
PLMA is one of the most well-known and popular fairs in the food industry, attracting ca. 3000 exhibitors and over 30,000 visitors each year. The fair has a good reputation among buyers, as during two days they are able to visit existing suppliers and discover new and exciting products.
For over 15 years, Business Sweden has gathered export ready Swedish companies in a common Swedish pavilion.
Information
- Date: 25-26 May 2027
- Organiser: Business Sweden
- Language: English
- Place: RAI Amsterdam, Europaplein 24, Netherlands
- Project team: Milou Smeding, Business Sweden, the Netherlands, Maria Kärnerud, Business Sweden, Sweden
Try Swedish at PLMA
- The Swedish pavilion will be located in the Food (Europa Complex) sector
- Own exhibition space for each company
- Attractive stand design creating an inviting atmosphere
- Clear Swedish identification and Try Swedish branding
- Ready to use stand
- Concentrate on the development and care of your customer relations – we organize your participation
Participation 2027
Exhibiting at PLMA has been a huge success for Swedish brands and companies in previous years. Why? Because by exhibiting at PLMA companies send a clear signal – you are ready to do business.
Dedicated support for small-and-medium-sized enterprises (SME)
Business Sweden offers special support for SME companies with a 50% reduction on the participation fee, financed by the Try Swedish export program. Support can only be provided if the company meets the conditions outlined in the EU definition of small and medium-sized enterprises.
To exhibit, PLMA also charges a mandatory participation fee. Business Sweden recommends companies to become members in PLMA. The obligatory participation fee is EUR 1500 if you are a member with PLMA, non-members pay EUR 2500. PLMA will be unable to confirm your participation in the show until payment has been completed. (This fee will be invoiced directly from PLMA).
Services included
- Infrastructure and booth construction. Attractive booth with Try Swedish design, rear wall and lightbox for marketing, furniture for product display and meetings, electricity connection, mutual storage areas
- Communication, booth labelling, exposure in social media, logotype on mutual logo wall
- Organisation, project management as well as organisational and administrative preparation and realisation, exhibitor badges, exhibitor mingle in Amsterdam, stand cleaning and garbage removal
Services not included
- Freight and insurance of material to, during, and from the fair
- Own storage space (not shared)
- Individual stand design, extra furniture, equipment like fridge/freezer or wall-mounted TV, extra light boxes
- Technical connections like water, wastewater, water heater
- Flight and hotel costs
Information and interest
For information about and interest in PLMA 2027, please send an email to the local project team at Business Sweden’s office in the Netherlands. For questions about Try Swedish please contact Maria Kärnerud.
Milou Smeding, milou.smeding@business-sweden.se